Encyte

Streamlining Tradeshow Processes: Simplified Floor Plan Management

Client

Sri Lanka Institute of Architects

Duration

4 Weeks

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SLIA
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The Client

Established over six decades ago, Sri Lanka Institute of Architects is one of the premier professional institutes in Sri Lanka.

Striving with the aim of promoting the study of architecture in young architects and protecting and promoting the rights and privileges of the profession of architecture in Sri Lanka, the Sri Lanka Institute of Architects continues to play a major role in the advancement of architecture in Sri Lanka.

The “Architect”, is Sri Lanka’s longest running and leading construction exhibition and tradeshow. Organized annually by the Sri Lanka Institute of Architects (SLIA), it is a marquee event in the Colombo event calendar, with tens of thousands of attendees flocking over the course of three days.

Objectives

1. Streamline floorspace selling

Move away from the current tedious manual process which is a hassle for both clients and staff, making it easy and fast to reserve stalls

2. Reduce incidences of errors

Reduce incidences of double bookings and other reservation problems that arise as a result of manual reservations creating friction with clients

3. Reduce Operational Expenditure

Reduce expenditure on hiring additional staff to manage the reservation activities

4. Increase customer satisfaction

By enabling clients to book their stalls and make payments online, the process was to be simplified for them. Thereby increasing customer satisfaction and retention

The Challenge

Since the spaces are booked manually, SLIA was met with numerous operational challenges, which have driven up costs.

Incidents of double bookings and incorrect bookings were also increasing as a result of the manual reservation processes. In addition to this revenue collection was also an area of concern, with employees having to constantly follow up with exhibitors to complete payments and confirm bookings. In certain cases, potential customers were turned away from booking spaces that were reserved but not paid for; and these spaces become available at the last minute when they are released.

SLIA

Transforming Exhibitions: From Floor Plans to Invoicing

SLIA
SLIA

The Solution

In order to overcome these issues, Encyte deployed, “Exhibit Dynamics”, an end-to-end, web-based, floor plan and exhibitor management solution designed for exhibitions, tradeshows, and conferences.

It allowed the SLIA to launch a dedicated web portal for the event, and through this enabled the reservation of booths. Exhibitors who came onto the portal were shown an interactive floor plan, with key information such as booth type, pricing, dimensions, etc. They could browse through the various areas and then simply select and purchase the booths they require, all from the portal itself. Invoicing customers, keeping track of payments, and sending payment reminders were all fully automated through Exhibit Dynamics.

It enabled the SLIA to effectively manage client and event information, saved employee time and effort, reduced duplicated work, and streamlined the floorspace selling process. The system also created intense competition for floor space between exhibitors, and the majority of the tradeshow was sold off within a few hours of the opening of the reservations. Most importantly it led to reduced operating expenditure and greater levels of customer satisfaction and retention.

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