Lil Ninja Academy offers a challenging and fun environment for young adults to develop motor skills and cognitive abilities through custom-built obstacle courses. At Lil Ninja Academy children not only improve flexibility, build confidence and boost strength and agility but also foster friendships. Children are trained to work together to achieve a common goal with courage and better understanding. Through these courses they seek to develop mental and physical toughness in children.
With their latest expansion sought to revamp their existing website, to better connect with new and existing clients. They also wanted to effectively communicate the new range of courses and services they were offering including holiday camps and birthday parties.
To align with the energetic, fast-paced nature of the business the site needed to portray a dynamic, vibrant feel for visitors.
The new site sought to increase conversions, through the strategic placement of call-to-actions throughout the sites, as well other features such as party booking forms.
We wanted parents to have all the information they need to make an informed decision. This was achieved through the restructuring of information to make it much easier to access.
We also wanted parents to get a better understanding of the true value that the programs offer; that they are not just fun but foster mental and physical prowess in kids.
One of the most critical matters going into this website was striking the balance between form and function. We wanted to create a fun, edgy yet upbeat digital identity for the client. This meant that the site would skew towards a more creative design. Yet at the same time, the target audience, being young and busy parents dictated that the site needed to be highly functional as well. Our team had to ensure that not only was the site eye-catching but simple and efficient for users to navigate and find the information they are looking for quickly.
By first creating a new digital brand identity, Encyte was able to successfully design and develop a vibrant and eye-catching site to engage visitors.
The site was yet very highly functional, with information structured strategically throughout the pages. This makes it easy for users to access and absorb relevant information. Common page structures, FAQs, key highlights, etc. were some strategies that were used to make information easier to access.
The site also boosted conversions through the strategic placement of call to actions, and other features such as booking forms, which makes it easier for parents to inquire about their upcoming events and get a quote within a short period of time.
An amazing team to partner with! We did a revamp of our old website and they gave many great suggestions and the end result was spectacular.
Owner, General Manager
