Jetwing is a leading Sri Lankan hospitality company known for its luxury hotels and resorts across the country. Established in 1973, it focuses on providing exceptional service and sustainable tourism experiences. Jetwing's portfolio includes a variety of properties, from beachfront resorts to eco-friendly lodges.
Virticle by Jetwing is their flagship rooftop dining restaurant located in Colombo, Sri Lanka, known for its panoramic views and focus on local cuisine. Situated atop the city's skyline, the restaurant offers a sophisticated dining experience that reflects Sri Lanka's culinary heritage. Led by Chef Pathum, Virticle utilizes local ingredients to create thoughtfully crafted meals. The restaurant combines elegant ambiance with a commitment to quality and authenticity in its offerings.
The primary aim was to elevate and enhance Virticle by Jetwing's online presence through a sophisticated and engaging website that accurately reflects the restaurant's elegance and dedication to providing an exceptional dining experience.
Virticle sought to create an interactive platform that effectively highlights its diverse menu and seasonal offerings, allowing visitors to explore the creativity and quality of its culinary creations.
The goal was to craft content that not only highlights Virticle's culinary expertise and innovative approach but also communicates its commitment to using local ingredients and sustainable practices.
By developing an attractive and user-friendly online platform, Virticle aimed to increase direct reservations and revenue, minimizing reliance on third-party booking platforms.
Chief among these was capturing the essence of Virticle's ambiance and the exceptional experience of being at the venue. Virticle's stunning location and sophisticated design are integral to its identity, creating an atmosphere that must be experienced firsthand to be fully appreciated. The challenge lay in translating this tangible, immersive ambiance into a digital format, ensuring the website conveyed the beauty, elegance, and unique experience of dining at Virticle, thereby engaging potential customers and enticing them to visit.
High-quality visuals, immersive multimedia, and intuitive navigation were employed to evoke the unique experience of dining at Virticle. Detailed descriptions of the menu and venue spaces were crafted to showcase the restaurant's commitment to culinary excellence and elegance. The website also features seamless reservation capabilities, enabling potential customers to easily book their dining or event experiences. Through these enhancements, Virticle's online presence now effectively communicates its distinctive atmosphere and exceptional offerings, enticing visitors to experience it in person.
