Encyte

Empathy in Design

Client

Samata Sarana

Duration

3 Weeks

Web Link

View

encyte
encyte
Engage

The Client

Improving the lives of marginalized and vulnerable community members.

Samata Sarana is a non-profit organization based in Mutwal, Colombo, Sri Lanka, founded in 1988 by Rev. Sister Bernie Silva and guided by Father Joe de Mel. The organization is dedicated to improving the lives of marginalized and vulnerable community members. Through its programs in education, healthcare, nutrition, and compassionate care, Samata Sarana aims to restore dignity and provide hope.

Located strategically in Mutwal, Samata Sarana serves four slum communities: De La Salle Sea Beach, Bloemendhal Railway Line, Mosque Lane, and Kimbulawela. The organization addresses challenges such as overcrowding, insufficient infrastructure, and limited access to education and healthcare.

Samata Sarana’s ongoing programs include a Feeding Program providing regular meals, a Children’s Day Care for growth and development up to age 4, a Leadership Training Program for Girls, and Vocational Training to equip individuals with practical employment skills. These initiatives empower positive change and support community development.

Objectives

1. Strengthening Community Connection

The primary objective was to create a website that strengthens the connection between Samata Sarana and the communities it serves, providing a digital space that reflects the organization’s mission and values.

2. Program Showcase

Samata Sarana aimed to create an interactive platform to effectively display its diverse range of programs, allowing visitors to explore and understand the scope of its initiatives and services.

3. Conveying Impact

The intention was to craft content that highlighted Samata Sarana's extensive community work and successes, communicating its positive impact on marginalized and vulnerable groups.

4. Fostering Support and Collaboration

The redesigned website was envisioned as a tool to attract donors, volunteers, and partners, fostering support and collaborations to further Samata Sarana's mission and extend its reach

The Challenge

The main challenge was to effectively communicate the profound impact that Samata Sarana has on the community and the extensive work they do.

With a mission deeply rooted in compassion and support for marginalized individuals, it was crucial to convey the organization’s numerous programs and their successes in a compelling and authentic manner.

Additionally, it was imperative to approach the content with the utmost respect and empathy towards the individuals and communities that Samata Sarana serves. Ensuring that the website reflected the dignity and worth of these individuals while highlighting their stories and the organization’s efforts required careful and thoughtful execution.

encyte

Reshaping Community Engagement Online

encyte
encyte

The Solution

Encyte redesigned Samata Sarana's website to be both visually appealing and user-friendly, with a strong focus on empathy and respect for the community served.

The new website effectively communicated Samata Sarana’s impact through engaging storytelling and detailed program descriptions, showcasing the organization’s extensive work and positive influence on marginalized and vulnerable individuals.

Carefully crafted content highlighted authentic narratives and testimonials, respecting the dignity of those served by Samata Sarana. The design reflected the organization’s mission and values, giving visitors a clear understanding of its efforts and successes.

Enhanced navigation and user-friendly features made it easy to access information, encouraging potential donors, volunteers, and partners to engage with the organization. The revamped website became a powerful tool for fostering support and collaboration, furthering Samata Sarana’s mission and extending its reach.

Share On

Want to know what we can do for your brand?