Hotel Website - Rococo Residence Colombo
Rococo Residence, is a serviced apartment located in the heart of the Colombo’s central business district. The apartments were developed with a view of targeting families and large groups of tourists arriving to the island in increasing numbers. As such they wanted to differentiate their website from the traditional hotel websites, and showcase the unique proposition towards their target demographics. The management also required the creation of an online booking system, which would enable them to take direct bookings from clients, in addition to the bookings from third party channels.
Encyte developed a fully responsive website, with an integrated apartment booking system for Rococo. The sites booking process, is extremely simple, and enables guests to make bookings within a few easy steps. The website was also designed in a manner to highlight the key features and facilities of apartments, thereby differentiating it from the average hotel room. In addition to the web development, Encyte was also tasked in undertaking, search engine optimization in order to further drive potential guests into the website. With a great track record of photography for tourism properties, Encyte was also requested to carry out photography services for Rococo residences. These photos were not only utilized in the website, but also utilized for all the company’s marketing materials and listings on various booking channels.